Overnight to Denver on the Zephyr.
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Overnight to Denver on the Zephyr.

The third rail leg of this journey has brought me here from Chicago aboard the California Zephyr, Amtrak’s train #5. It’s probably Amtrak’s most popular long-distance train and it’s certainly the most scenic one. That said, the only really interesting event on the Zephyr’s first day is crossing the Mississippi River at Burlington, Iowa. Unless,…

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Tracking Amtrak Ad Dollars.

One of the giants in retailing—it may have been F. W. Woolworth himself—once said, “I know I’m wasting half of my advertising dollars. The trouble is, I don’t know which half.”   A couple of days ago, I mentioned Amtrak’s decision to stop staffing the railway station in Hastings, Nebraska, all part of the big-picture…