We all know that newspapers are in trouble. People don’t want to pay for the print editions anymore because they can get the news for free on line. The problem is, it really isn’t free. Someone has to pay the journalist to cover the event, get the interviews, do the research, and write the story….
I realized this morning that when it comes to the news of the day, my priorities are quite different from most folks … at least if I’m to be judged on the order of the web sites I visit after turning on the computer in the morning. First up is the Sports Section of the…
In my former life I owned and ran an advertising agency in Honolulu and was occasionally asked to speak to marketing students at the University of Hawaii. On one such occasion, I was asked what I looked for when reviewing resumes from prospective employees. “Typos,” I said. “If I find a typo or a misspelling…
When you need to blow your nose, you almost certainly ask for a “kleenex” and not for a “facial tissue.” Likewise, you ask for a “Q-tip” and not a “cotton swab.” And that is the ultimate marketing goal for the maker of any retail product … to have your brand dominate the marketplace to such…