My late father-in-law was once asked what I did for a living. He replied, “Jim labors in the murky world of advertising.” He sure got that right. Because everyone is a consumer of advertising, everyone feels competent to pass judgement on what is or is not effective advertising. It drives advertising people crazy and…
The most frustrating aspect of this whole passenger rail advocacy gig is the vast amount of misinformation out there about train travel—especially about who rides trains and why. It’s particularly maddening that the media gets it wrong over and over again, which just perpetuates all the bad information and eventually turns it into “fact”. …
The Southwest Chief, as most of you probably know, could be rerouted or even discontinued because there are more than 600 miles of track in parts of Kansas, Colorado and New Mexico that need repairing and upgrading. And there’s no doubt that those repairs are needed: having done it just a few days ago, I…
People know that I’m into train travel and the subject invariably comes up when I’m in conversation with someone. For example,,my dentist/friend will be attending a conference in Chicago later this year and he’s actually thinking about taking the California Zephyr from there back to the West Coast. And good for him! The other day,…