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Tracking Amtrak Ad Dollars.

One of the giants in retailing—it may have been F. W. Woolworth himself—once said, “I know I’m wasting half of my advertising dollars. The trouble is, I don’t know which half.”   A couple of days ago, I mentioned Amtrak’s decision to stop staffing the railway station in Hastings, Nebraska, all part of the big-picture…

Boston to Chicago on Amtrak 449.
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Boston to Chicago on Amtrak 449.

CHICAGO–The ride here from Boston on the Lake Shore Limited was really enjoyable. For one thing, the train passes through countryside that starts all my old New England genes clanging around, especially the stretch from Springfield through Pittsfield to Albany and then west from there until it’s too dark to see much. Furthermore, we had…