Let’s talk a bit more about the experiment Amtrak is conducting with the two Florida trains, the Silver Star and the Silver Meteor. Both trains run daily between Miami and...
A business sells its product or service for what the traffic will bear. I get that. I really do. But it sure makes it difficult for someone like me—with multiple...
Trying to figure out airline fares—specifically, when to book in order to get the best prices—will drive you nuts. To us amateurs, much of it makes no sense. For...
One of the giants in retailing—it may have been F. W. Woolworth himself—once said, “I know I’m wasting half of my advertising dollars. The trouble is, I don’t know which...