My flight back home to Maui was on Virgin America and, in fact, it was my eighth flight with them in the last few months. Verdict: Not bad. In fact,...
Marketing people worry constantly about the image of the product or service they’re offering to the public. Every visual—from the corporate logo to the format and fonts used on routine...
About a week ago, the annual ratings for some 200 of the world’s airlines were released by Skytrax, a web site that describes itself, albeit a bit redundantly, as “The...