We all know that newspapers are in trouble. People don’t want to pay for the print editions anymore because they can get the news for free on line. The problem...
In my former life I owned and ran an advertising agency in Honolulu and was occasionally asked to speak to marketing students at the University of Hawaii. On one such...
When you need to blow your nose, you almost certainly ask for a “kleenex” and not for a “facial tissue.” Likewise, you ask for a “Q-tip” and not a “cotton...